Content marketing is my favorite kind of marketing — the marketing that doesn’t feel like marketing! Let’s talk with Margaret McGriff about how to use this in our branding. (If you haven’t seen my episodes on branding and marketing without selling, you might want to get those, too!)
Find Margaret at mmcgriff.com.
Vote for Crown & Creed at https://www.realmmakers.com/vote-for-readers-choice/.
Today we start to walk through author snapshots (and then chat about those and other marketing things). If you’re not doing a monthly snapshot, this is an easy place to start!
Switchy.io
Books2Read.com
Zapier.com
SendyÂ
Networking! You’ve heard before how authors are colleagues, not competitors, and how we need to stick together to get ahead. That’s all true. But there are social conventions and best practices to ask for help, and knowing how to ask is as important as knowing what to ask.
In this Business of Creativity episode we tackle the little-discussed but not uncommon phenomenon of the fear of success. Let’s go over several ways we see this happen, what might be behind it, and what we can do about it.
It’s surprisingly easy to get into a rut when you’re trying to be professionally creative. This is where the dreaded “writer’s block” get blamed and where you can feel drained or frustrated. Here’s how to maintain the battery and keep your creativity and productivity fueled.
It’s important to try new things! Don’t get in a rut with your marketing; experiment. It’s both useful and fun. Here’s what I’m trying (and it might not work!)
Let’s talk about something which is discussed a lot but often executed poorly — author tables and hand-selling books at a live event. Here’s a technique recommendation with data to validate my opinion. If you’re one of those authors who hates selling — great. One of the things…
