Okay, I am pretty equal-opportunity when it comes to paper books and ebooks. I have minor preferences — I like paper books for plane trips (no obligatory power-down!) and ebooks for reference material (I have no guilt highlighting and annotating a ebook, while defacing a paper book even in the name of education feels wrong) — but I feel fairly egalitarian about the whole thing.
I can flip through a paper book in a store and get my own free sample; I can’t with an ebook. Both types, however, offer (or suffer from) electronic sampling. Amazon automatically provides peeks of a book’s first 10%, while other sites allow the publisher to set a sample (my Smashwords account is set to show at least 20%, for example). Publishers (and self-publishing authors) need to consider this when laying out their books. Continue reading